Every business, no matter how large or small, must have a strategy — a plan and a vision of how you want to move forward — and to communicate that plan and vision with your team. However, depending on the size of your organisation, you may not need a full strategic plan every year.

At Keep Thinking Big, Tony helps his clients determine whether or not you need a business strategy and assists them and their teams in developing one in addition to other necessary components for an organisation’s success:

Business Strategies White Paper
• Company Mission Statement

• Values

• Vision

• Business Plan

• Industry and Competitive Analysis

• Marketing Planning

• Team Building and Communication Strategies

• Tracking Progress and Measurement Strategies


This assistance comes in one of four ways:


The need for ongoing coaching and consultancy is recognised by the most successful leaders throughout the world.

Leading a team and running a business can often be a lonely position, however having a coach with vast experience in business strategies and leading teams by your side can mean you never have to walk alone again as you seek to make the best decisions, strategic plans for the future in leading your company forward.


The aim of all good training must not just be knowledge, but it should also lead to action. To ensure the best action is coming from training often requires more than a one off training (Shot in the arm approach).

It requires a process. Regular training with follow-up is recognised as one of the best ways to fully benefit from attending a training day. It is a process that delivers increasing results.

Therefore, Tony Lynch offers companies a ‘Six Pack’ approach to strengthen every member of your team. This is a one day, bi-monthly for 1 year continuity training programme which caters for new entrants through to senior teams.

Sustainability of productivity and profitability can be achieved through an ongoing training method. It is a process that can be trusted ensuing that the right investment for staff is being made which will increase staff engagement, productivity and profitability.

Great training will lead to the right action being taken. Also, the application will lead to transformation. Therefore it is easy to understand why training is not a one-off experience, rather it is a journey to greater effectiveness. Effective training leads to greater team engagement, productivity and profitability – the results that produce a sustainable business.


With increasing change and competition it’s vital for companies to implement structures and processes to stand out from the crowd of competition and to attract an ever increasing client bank.
Tony Lynch offers courses and speaks to organisation’s on the following topics:

  • Leadership excellence
  • Becoming an effective leader
  • How to create dynamic teams
  • How to become an effective manager
  • Developing the talents around you
  • The power of winning teams
  • How to manage yourself for greater results
  • How to recognise your customer’s buying style enabling you to close more sales
  • How to win more clients
  • How to build a customer-centric organisation
  • How to create a culture of success
  • How leadership and culture impacts customer engagement
  • Put your dream to the test
  • 4 Steps to increase your influence, impact and income
  • Networking that works
  • How to think BIG
  • The 15 invaluable laws of growth

Tony has trained  those in the following professions:

  • Hospitality
  • Sales
  • Financial services
  • Estate agency
  • Legal services
  • Health & wellness
  • Coaching


Keep Thinking Big provides the DISC Personality Profile to help leaders, employees and teams understand their personalities and communications styles and learn how best to interact with each other and others to foster success.

Our profiles include:

Leadership Report

If you want to be an effective leader, start with a clear understanding of who you are! The complete Keep Thinking Big Leadership Personality Profile will help you create a clear road map for leading – and living – with clear vision. Find out more.

Sales Profile

No matter what business you are in, we are ALL selling something.

Even in your personal relationships, this sales tactic works in deepening connections, as you are relating with the other person and identifying their needs before moving forward with your own agenda.  The more you can identify their specific need, the more you are able to sell in a way that truly serves them.

The information in our Sales Style Report is designed to help you become a better salesperson. By understanding your inherent selling style you will be better able to communicate, motivate, persuade and ultimately close more deals, move more product or sell more services.  On top of that, it helps you understand how to sell to the different personality styles so you really are able to identify and connect with them. Find out more.

Team Management Assessment

There is power in collaboration and connection – understanding the personality styles of your team ensures that each member can work in their strengths and compliment each other.  Ultimately, you are looking to “complete, not compete.”  The Teams Management Assessment is a powerful tool to provide this. Find out more.

To find out more, contact Tony here.